Redefining Outdoorsy

We Outside reconnects historically excluded communities to nature through culture, wellness, and community.

Join the movement

OUR WHY

We Outside was born in Cincinnati to answer a simple but urgent truth: too many of us have been excluded from nature.

For Black and Brown communities, the outdoors has often felt unsafe, inaccessible, or disconnected from culture.

That gap has real costs: mental health suffers, physical wellness declines, and communities lose belonging.

We are here to change that. We Outside is about reclaiming joy, wellness, and community through nature. We are not just another outdoor brand — we are a lifestyle movement redefining what outdoorsy means.

  • "It wasn’t just a hike. It was an invitation to connect with one another and with the natural world around us. "

    — We Outside Participant, Group Hike

  • "I walked away feeling called to try more new spaces where I can connect with people within my culture that are equally passionate about the things I am and have some shared values. I left with new connections and a sense of community."

    — We Outside Participant, Roots & Realities Art Exhibit

  • "This event left me feeling more inspired and aligned with my purpose. It confirmed that I’m on the right path doing the right things."

    — We Outside Participant, Standing on Business Brunch

  • "Blerd Clerb gave me more than a book discussion. Its a group of dope individuals holding space for each other while connecting over culture, nature, and snacks lol."

    — We Outside Participant, Blerd Clerb

  • "Today my daughter participated in a Self Care Retreat for teen girls. The event was fun, hands-on, and the food was good (her words). The ladies were kind and welcoming."

    — Erica W., Parent

  • "I’d never been on a horse before, and I was nervous at first. But with the group cheering each other on, it turned into a whole vibe. We laughed, learned, and left proud of ourselves."

    — We Outside Participant, Horseback Riding Experience

  • It was my first time trying something like this, and I loved it. Great experience for beginners, great chance to find community — and just vibes, bruh LOL.

    — We Outside Participant, MLK Ski Trip

the impact

Impact isn’t just measured in numbers — it’s in the way people show up differently when they feel safe, welcomed, and connected.

Every event, every conversation, every shared moment outdoors moves us closer to a world where culture, wellness, and adventure truly belong to everyone.

We Outside has already earned early support and recognition, including funding from Fundnoire, two HerRise awards (MicroGrant and Deja Vu Hustle MicroGrant), and selection for the current 2025 Black Ambition Prize competition and mentorship program — one of only 100 ventures chosen from more than 2,000 applicants nationwide.

These investments affirm the promise of our work and the urgency of building a more inclusive outdoor culture.

meet the founder

meet the founder

Hi, I’m Sierra!

With over a decade of experience in environmental education and community work, my path has always been about people, healing, and reclaiming space.

Green spaces have historically excluded Black and Brown communities, and repair requires more than just access. It takes intentional invitation. I’ve seen how returning to the land can be both healing and transformative — for me, and for the people I serve.

At We Outside, I lead with authenticity, creativity, and care, ensuring the outdoors feels less like a barrier and more like home.

Community of Support

Backed by a growing community of partners, funders, and small businesses who believe in redefining outdoorsy culture.

From event sponsors to in-kind collaborators, these organizations have shared their time, resources, and trust to help us bring culture, wellness, and adventure outdoors:

Past Event Sponsors

collaborators & Supporters

Sponsor We outside

We envision a world where Black and Brown communities are celebrated in outdoor spaces, leading a movement that redefines outdoorsy culture while advancing mental health, physical wellness, and collective healing.

The cost of disconnection is too high. We Outside is redefining outdoorsy through culture, community, and adventure. Join us in building a future where everyone can breathe, restore, and feel free. Join us in building a future where everyone can breathe, restore, and feel free.

Sponsor we outside